by Penny Sansevieri | Jun 16, 2022 | Author Branding, Podcast for Authors
Reading Time: 2 minutes We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because...
by Penny Sansevieri | Jun 14, 2022 | Book Marketing Basics
Reading Time: 4 minutesI’ve always loved doing events, and when it comes to ideas for promoting a book, there’s really nothing better than doing in-person author events. But 2020 changed how events are managed, and even with lots of events still coming back online,...
by Penny Sansevieri | Jun 3, 2022 | Social Media for Authors
Reading Time: 2 minutesI thought I would give you a head start on some July Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media...
by Penny Sansevieri | Jun 2, 2022 | Podcast for Authors, Social Media for Authors
Reading Time: 2 minutes We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz. Especially with the...
by Penny Sansevieri | May 19, 2022 | Podcast for Authors
Reading Time: 3 minutes We wanted to do this episode of our book marketing podcast because, as a marketing company, we’re on the front lines in terms of wanting to help authors take advantage of every promotional and branding opportunity that makes sense for their...