by Penny Sansevieri | Jul 7, 2022 | Author Branding, Book Marketing Basics
Reading Time: 2 minutesWant to know the key to successful book marketing for self-published authors? A strong understanding and connection to your readers. It’s surprising how many authors start marketing their books without knowing who they are writing them for. If...
by Penny Sansevieri | Jun 30, 2022 | Podcast for Authors
Reading Time: 2 minutes We decided to do this long-form episode of our book marketing podcast because we get so many requests for website evaluations, which I love doing – and, in many cases, authors don’t really know where to start when it comes to a website. We see...
by Penny Sansevieri | Jun 23, 2022 | Book Marketing Basics
Reading Time: 4 minutesI love it when I find helpful book marketing ideas for authors – especially when it comes to promoting a new book – which often feels like an uphill climb! The issue for many authors is that with each new book release, you feel a bit like you’re...
by Penny Sansevieri | Jun 21, 2022 | Social Media for Authors
Reading Time: 2 minutesPromoting a book on social media is a great strategy for book marketing. You have nearly your entire readership in the palm of your hands, and you can perfectly curate the message you want them to see. Because of this, social media can be a...
by Penny Sansevieri | Jun 16, 2022 | Author Branding, Podcast for Authors
Reading Time: 2 minutes We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because...