by Penny Sansevieri | Jun 25, 2019 | Book Marketing Basics
Reading Time: 6 minutesIf you’ve been looking for creative book promotion ideas for booking more (or first) events, take heart. It’s not uncommon to strike out at trying to set up events, but what if I told you I’ve set up successful book signings almost...
by Penny Sansevieri | May 13, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesI love goals. I love them so much I actually have a goal book, like a journal, where I keep all of my goals. I’m actually kind of addicted. And like every author out there, I want to sell more books. But creating goals that actually contribute...
by Penny Sansevieri | May 7, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesBook marketing to national media has becomes increasingly competitive so I want to give you some pointers on how to pitch a story to local media, the story of course being the fact that you’re a local author with a new release. Is it...
by Penny Sansevieri | Feb 13, 2019 | Book Marketing Basics
Reading Time: 4 minutesI’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure...
by Penny Sansevieri | Oct 31, 2018 | Book Marketing Basics
Reading Time: 6 minutesGot a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius! Things to Do Before Your Book Signing See if you can get a copy of the store’s media list. More...