by Penny Sansevieri | May 11, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 3 minutesBook marketing on Amazon is critical, and ads are more popular than ever. But Amazon ads, when done right, have lots of advantages beyond the obvious ones! Let’s dig into a few examples that really inspire the work I do: Amazon Ads Give...
by Penny Sansevieri | Mar 25, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesHow to Market a Book While Keeping up With Amazon’s Recent Changes is a recap of “Changes to Amazon That Affect Your Search and Keyword Choices,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper...
by Penny Sansevieri | Feb 9, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesOne of the keys to a successful book marketing campaign (and one of the secrets of how to market a book) is PLANNING. And it doesn’t take a lot of effort, just a bit of time and looking ahead strategically. You poured a lot of effort into...
by Penny Sansevieri | Dec 31, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesMarketing Self-Published Books on Amazon with Amazon Ads is a recap of “Amazon Insider: Why You’re Wasting Money on Amazon Ads,” a recent episode on our Book Marketing Tips & Author Success podcast. We go deep in our discussion about this...
by Penny Sansevieri | Nov 17, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 4 minutesThis one is for all of you wondering how to market a Kindle book. Let’s begin at the beginning: in order to market smart, you first have to publish smart! Publishing options can be confusing, especially given all of the choices Amazon offers...