by Penny Sansevieri | Jun 8, 2021 | Author Branding, Book Marketing Basics
Reading Time: 4 minutesThere’s a lot of advice out there about self publishing a book, and most experts will tell you the first step in book marketing for self published authors is to “get a website.” While I don’t disagree with that, per se, it’s not always practical...
by Penny Sansevieri | Apr 15, 2021 | Author Branding, Book Marketing Basics, Getting More Media Coverage
Reading Time: 2 minutesIt’s never too late to figure out how to sell your books but what do you do about your backlist? Having a book fall flat, for whatever reason, doesn’t mean that it can’t be saved. Sometimes a makeover, inside or out, is a great next step to your...
by Penny Sansevieri | Feb 16, 2021 | Book Marketing Basics
Reading Time: 6 minutesAs authors, we’re really fortunate when it comes to getting our books out there because we have more book publishing options than ever. That’s the good news. The bad news is, not all of those options are good. A few years ago, I wrote a post on...
by Penny Sansevieri | Jan 28, 2021 | Book Marketing Basics
Reading Time: 5 minutesAre you wondering how to launch a self published book in 2021? If you’re planning to release a new book in the next few months, that question should be at the top of your book promotion list. Often, authors use one factor to determine the best...
by Penny Sansevieri | Jun 17, 2020 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesOne underutilized way to promote a self published book is by utilizing Amazon’s pre-order. Amazon allows pre-orders for KDP authors (Kindle Direct Publishing), which essentially levels the playing field even more between traditionally...