How to Create An Effective Website
Reading Time: 2 minutes We decided to do this long-form episode of our book marketing podcast because we get so many requests for website evaluations, which I love doing – and, in many cases, authors don’t really know where to start when it comes to a website. We see...
Deciding to Write Under a Pen Name
Reading Time: 2 minutes We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because...
How to Know if You Should Be On TikTok: Book Marketing Podcast Episode
Reading Time: 2 minutes We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz. Especially with the...
6 Strategic Benefits to Self-Publishing an eBook
Reading Time: 4 minutesWe get a lot of authors that come to us looking for help with a new release, that don’t realize how strategic self-publishing an eBook can be. And this happens for two primary reasons: The author is using a publishing service and just assumes...
The Real Pros and Cons of Self-Publishing a Book: Book Marketing Podcast Episode
Reading Time: 3 minutes We wanted to do this episode of our book marketing podcast because, as a marketing company, we’re on the front lines in terms of wanting to help authors take advantage of every promotional and branding opportunity that makes sense for their...
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