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How to Create a Year-Long Marketing Plan for a Book

How to Create a Year-Long Marketing Plan for a Book

by Penny Sansevieri | Oct 27, 2022 | Podcast for Authors

Reading Time: 2 minutesIt’s true, planning for a book release is stressful, yet exciting – so much so we often forget that an effective marketing plan for a book really needs to take you through the first 12 months and beyond. Does that sound like a lot of...
How to Fix What’s Broken: Podcast for Authors

How to Fix What’s Broken: Podcast for Authors

by Penny Sansevieri | Oct 6, 2022 | Podcast for Authors

Reading Time: 2 minutesIn a recent episode of our podcast for authors we put the spotlight on very real problems and challenges authors have presented to us through blog comments, coaching sessions, and contact form inquiries. And while we’ll continue to present...
Snake Oil Exists in Book Publishing and Marketing

Snake Oil Exists in Book Publishing and Marketing

by Penny Sansevieri | Sep 22, 2022 | Podcast for Authors

Reading Time: 2 minutesIn a recent episode of our podcast for authors we got LOUD about author scams, and how many more seem to be cropping up every day. What kind of scams? Basically the biggest offenders are those that prey on your ambitions, and honestly, your...
How to Promote Your Book Without Using Social Media

How to Promote Your Book Without Using Social Media

by Penny Sansevieri | Sep 1, 2022 | Podcast for Authors, Social Media for Authors

Reading Time: 2 minutesWe covered the very hot topic of how to promote your book without using social media on a recent podcast episode, and you should absolutely listen to the entire show as soon as you have time – but here’s a quick recap! Figuring out...
Author Podcast on Hiring a Book Marketing Company With Less Risk

Author Podcast on Hiring a Book Marketing Company With Less Risk

by Penny Sansevieri | Aug 4, 2022 | Podcast for Authors

Reading Time: 2 minutesHiring a book marketing company is a terrific idea and can be money well spent – that’s why we dedicated this episode of our author podcast to helping you sort through your options. But first you have to know what you want, and how...
Marketing Strategies for Children’s Books: Book Marketing Podcast Episode

Marketing Strategies for Children’s Books: Book Marketing Podcast Episode

by Penny Sansevieri | Jul 14, 2022 | Podcast for Authors

Reading Time: 2 minutesAfter Amy volunteered at her kids’ annual book fair, she gained so much great real-world insight that she and Penny just had to do a book marketing podcast episode dedicated to the children’s book market and its authors. Here are a couple...
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Recent Articles

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

Recent Posts

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

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