Reading Time: 9 minutesIn my 25 years in business, book publicity has changed a lot – but in recent years it’s really seen a shift both in what we do to get our books out there, and how we execute book marketing campaigns. First, the bad news: there is a book...
Reading Time: 2 minutesJoin us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. While storytelling and imparting wisdom often go hand in hand, understanding the nuances...
Reading Time: < 1 minuteJoin us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the...
Reading Time: 2 minutesIn this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don’t worry, you...
Reading Time: 2 minutesAmazon has quietly made another change that could affect how authors build reviews, particularly if you rely on international readers or third-party review services. While the update may seem like a small policy adjustment, it reflects a much...
Reading Time: < 1 minuteWe’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding. Why? Because knowing what’s being sold to you using different publishing...
