by Penny Sansevieri | Dec 11, 2017 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesWhen it comes to book marketing, getting media attention can be the key to gaining considerable exposure for your book. But if you’ve been trying to get blogger or media attention for while, you probably already know how tough it can be. Just...
by Penny Sansevieri | Oct 11, 2017 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 3 minutesToday you can’t check your email or log onto Facebook without seeing something related to the news and what’s going on locally or globally. So why not work media leads into your book marketing? With sites like HARO, that can potentially send you...
by Penny Sansevieri | Oct 27, 2016 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 7 minutesIn the age of all things Twitter, we don’t get as many requests for stand-alone media campaigns. Which is good… I’ve never actually recommended stand-alone campaigns. I think good marketing is a blend of various things and in some cases,...