by Penny Sansevieri | Nov 17, 2017 | Book Marketing Basics
Reading Time: 3 minutesHolidays are quickly coming up and if you aren’t utilizing them as a part of your book marketing campaign, it’s not too late to do so. [Tweet “Are you making the most of the upcoming holidays to bolster your book marketing?...
by Penny Sansevieri | Nov 15, 2017 | Book Marketing Basics
Reading Time: 3 minutesIndie authors get to test out a number of book marketing options, and one of these should be a Bookbub feature. You’ll find new readers by offering your book at a discount and convincing people who aren’t familiar with your work, to buy. [Tweet...
by Penny Sansevieri | Nov 10, 2017 | Book Marketing Basics
Reading Time: 3 minutesThere’s a lot out there about book marketing and book promotion, specifically for indie authors, but I’ve decided there isn’t enough about promoting a series. Promoting a book series is a different animal. There are different factors to...
by Penny Sansevieri | Nov 8, 2017 | Book Marketing Basics
Reading Time: 3 minutesYes, people are already looking for Christmas gifts, so I want to help you capitalize on this in order to sell more books with some strategic book marketing. According to Google Trends, search terms related to “gifts” in the United States start...
by Penny Sansevieri | Nov 6, 2017 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesYou’re an indie author, which means you’re also a consumer. It’s hard to drive anywhere without seeing the golden arches looming around one corner or another, isn’t it? Same for Starbucks, and the list goes on. These stores have two things...
by Penny Sansevieri | Nov 1, 2017 | Book Marketing Basics
Reading Time: 3 minutesSometimes the simplest book marketing strategy an indie author can employ is playing around with pricing your book. Because it’s one thing to have a book, but it’s entirely different to have one that actually sells. You’ve probably heard this...