Reading Time: 3 minutesMake it Look Impressive Boxed sets are products, and their presentation and branding are a key component of your author marketing that you should carefully consider. The first mistake you want to avoid is designing your own cover with a...
Reading Time: 12 minutesIt’s always tricky to find great content to post to Facebook, and with their new algorithm change, it’s now even harder. But it doesn’t have to be. Facebook’s changes are all based on follower engagement and not being too salesy. One of the...
Reading Time: 3 minutesBelieve it or not, as an indie author you need to also be a brand. If you want to sell books in a publishing climate that’s pumping out 4500+ new titles a day, your author brand is the only thing you can guarantee will separate you from everyone...
Reading Time: 5 minutesSo you’ve paid for a new Goodreads giveaway, or plan to. What other author marketing strategies do you have lined up to support it? This is a crucial element to all book marketing and any book marketing company worth their salt will tell you...
Reading Time: 3 minutesCo-host events in bookstores and creative venues Vying for time in bookstores and other venues is becoming more and more competitive. So authors, especially children’s authors, should keep your expectations in check by thinking of this as...
Reading Time: 5 minutesIf you’ve spent any time on the Amazon website, you’ve no doubt seen the Amazon Marketing Services “Sponsored Products” and “Product Display” ads. The Amazon Marketing Services for authors (also called AMS) is a fabulous opportunity to...
