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How to Sell Self-Published Books Using Reader Demographics

How to Sell Self-Published Books Using Reader Demographics

by Penny Sansevieri | Aug 7, 2018 | Book Marketing Basics

Reading Time: 4 minutesFiguring out how to sell self-published books can be challenging, but reader profiles, or demographics, are an author’s version of market research. And what develops from your market research should help determine what book promotion strategies...
11 Ways to Simplify Your (book promotion) Life

11 Ways to Simplify Your (book promotion) Life

by Penny Sansevieri | Aug 2, 2018 | Book Marketing Basics

Reading Time: 7 minutesSince it’s Simplify Your Life week, I thought this post would be appropriate.  But I also wanted to write something that wasn’t your cliché type of post, because there are enough fabulous simplify tips out there. But there’s nothing, in my...
August Observances To Inspire Your Author Marketing

August Observances To Inspire Your Author Marketing

by Penny Sansevieri | Jul 30, 2018 | Book Marketing Basics

Reading Time: 5 minutesWelcome to our list of August observances and content ideas for your monthly author marketing plan! Please read this NOW, because there are some really fantastic promotions that can be planned around a number of August observances. And if you...
Is Your Website is Helping You Sell More Books?

Is Your Website is Helping You Sell More Books?

by Penny Sansevieri | Jul 17, 2018 | Book Marketing Basics

Reading Time: 6 minutesIs your website a good book marketing asset for you? When I ask this question at writer’s conferences, often very few hands go up. Most authors aren’t really sure if their website is working or not – and they really aren’t sure if it’s helping...
Christmas in July: Five Ways to Capture More Holiday Book Sales

Christmas in July: Five Ways to Capture More Holiday Book Sales

by Penny Sansevieri | Jul 16, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 6 minutesHave you started planning your holiday book sales yet? If you haven’t, you should be. Because Cyber Monday and Black Friday are right around the corner. While I know we all like to put off thinking about book marketing while the kids are out of...
Increasing Book Discovery with Smart Advertising

Increasing Book Discovery with Smart Advertising

by Penny Sansevieri | Jul 5, 2018 | Book Marketing Basics

Reading Time: 7 minutesBook discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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