Reading Time: 4 minutesFiguring out how to sell self-published books can be challenging, but reader profiles, or demographics, are an author’s version of market research. And what develops from your market research should help determine what book promotion strategies...
Reading Time: 7 minutesSince it’s Simplify Your Life week, I thought this post would be appropriate. But I also wanted to write something that wasn’t your cliché type of post, because there are enough fabulous simplify tips out there. But there’s nothing, in my...
Reading Time: 5 minutesWelcome to our list of August observances and content ideas for your monthly author marketing plan! Please read this NOW, because there are some really fantastic promotions that can be planned around a number of August observances. And if you...
Reading Time: 6 minutesIs your website a good book marketing asset for you? When I ask this question at writer’s conferences, often very few hands go up. Most authors aren’t really sure if their website is working or not – and they really aren’t sure if it’s helping...
Reading Time: 6 minutesHave you started planning your holiday book sales yet? If you haven’t, you should be. Because Cyber Monday and Black Friday are right around the corner. While I know we all like to put off thinking about book marketing while the kids are out of...
Reading Time: 7 minutesBook discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in...
