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Is Your Website is Helping You Sell More Books?

Is Your Website is Helping You Sell More Books?

by Penny Sansevieri | Jul 17, 2018 | Book Marketing Basics

Reading Time: 6 minutesIs your website a good book marketing asset for you? When I ask this question at writer’s conferences, often very few hands go up. Most authors aren’t really sure if their website is working or not – and they really aren’t sure if it’s helping...
Christmas in July: Five Ways to Capture More Holiday Book Sales

Christmas in July: Five Ways to Capture More Holiday Book Sales

by Penny Sansevieri | Jul 16, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 6 minutesHave you started planning your holiday book sales yet? If you haven’t, you should be. Because Cyber Monday and Black Friday are right around the corner. While I know we all like to put off thinking about book marketing while the kids are out of...
Increasing Book Discovery with Smart Advertising

Increasing Book Discovery with Smart Advertising

by Penny Sansevieri | Jul 5, 2018 | Book Marketing Basics

Reading Time: 7 minutesBook discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in...
July Observances To inspire Your Author Marketing

July Observances To inspire Your Author Marketing

by Penny Sansevieri | Jun 27, 2018 | Book Marketing Basics

Reading Time: 4 minutesWelcome to our list of July observances and content ideas for your monthly author marketing plan! If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without regular connections to readers, you’re...
What Indie Authors Can Learn About Branding from IHOP

What Indie Authors Can Learn About Branding from IHOP

by Penny Sansevieri | Jun 20, 2018 | Book Marketing Basics

Reading Time: 4 minutesIndie authors are in a unique position to mold and develop their brand at their own pace and in their own way, but just because you have more flexibility than a traditionally published author doesn’t mean you don’t have to be careful, and you...
Book Marketing for Introverts: Finding Your Voice

Book Marketing for Introverts: Finding Your Voice

by Penny Sansevieri | Jun 19, 2018 | Book Marketing Basics

Reading Time: 6 minutesDoes this describe you? You hear the term “guerilla marketing” and you want to rock/hide in a corner or run screaming from the room instead of doing book marketing? If you would rather die than speak in public or tell funny stories about your...
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