by Penny Sansevieri | Mar 30, 2018 | Book Marketing Basics
Reading Time: 3 minutesI’ve had a lot going on recently. Lots of great changes and new books coming out, so I’ll be honest – I’m pumped – and I’m in the mood to talk book marketing truth bombs. In case you haven’t noticed, the market is cutthroat. And I’m done with...
by Penny Sansevieri | Mar 28, 2018 | Book Marketing Basics
Reading Time: 5 minutesWelcome to our list of April observances and content ideas for your monthly book marketing plan! If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without regular connections to readers, you’re...
by Penny Sansevieri | Mar 26, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesAmazon is always changing things up. And that’s why it’s important to always be watching for what’s new. Especially if we’re in book marketing mode (and aren’t we always?), making the most of Amazon is a great way to spend your...
by Penny Sansevieri | Mar 23, 2018 | Book Marketing Basics
Reading Time: 3 minutesMake it Look Impressive Boxed sets are products, and their presentation and branding are a key component of your author marketing that you should carefully consider. The first mistake you want to avoid is designing your own cover with a...
by Penny Sansevieri | Mar 19, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 12 minutesIt’s always tricky to find great content to post to Facebook, and with their new algorithm change, it’s now even harder. But it doesn’t have to be. Facebook’s changes are all based on follower engagement and not being too salesy. One of the...
by Penny Sansevieri | Mar 16, 2018 | Book Marketing Basics
Reading Time: 3 minutesBelieve it or not, as an indie author you need to also be a brand. If you want to sell books in a publishing climate that’s pumping out 4500+ new titles a day, your author brand is the only thing you can guarantee will separate you from everyone...