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July Observances To inspire Your Author Marketing

July Observances To inspire Your Author Marketing

by Penny Sansevieri | Jun 27, 2018 | Book Marketing Basics

Reading Time: 4 minutesWelcome to our list of July observances and content ideas for your monthly author marketing plan! If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without regular connections to readers, you’re...
What Indie Authors Can Learn About Branding from IHOP

What Indie Authors Can Learn About Branding from IHOP

by Penny Sansevieri | Jun 20, 2018 | Book Marketing Basics

Reading Time: 4 minutesIndie authors are in a unique position to mold and develop their brand at their own pace and in their own way, but just because you have more flexibility than a traditionally published author doesn’t mean you don’t have to be careful, and you...
Book Marketing for Introverts: Finding Your Voice

Book Marketing for Introverts: Finding Your Voice

by Penny Sansevieri | Jun 19, 2018 | Book Marketing Basics

Reading Time: 6 minutesDoes this describe you? You hear the term “guerilla marketing” and you want to rock/hide in a corner or run screaming from the room instead of doing book marketing? If you would rather die than speak in public or tell funny stories about your...
Why You Must Self-Publish an Audiobook in Today’s Market

Why You Must Self-Publish an Audiobook in Today’s Market

by Penny Sansevieri | Jun 6, 2018 | Book Marketing Basics

Reading Time: 4 minutesIf you’ve been on the fence about whether or not to self-publish an audiobook I’ve pulled together, what I feel, are some staggering and extremely motivating statistics for you! For starters, the Audiobook Publishers Association reported that...
Guest Post: Legal Trips and Traps of Book Giveaways and Contests

Guest Post: Legal Trips and Traps of Book Giveaways and Contests

by Penny Sansevieri | Jun 5, 2018 | Book Marketing Basics

Reading Time: 4 minutesHave you ever glanced at the back of a Publishers Clearing House sweepstakes mailing? There are about 3,000 words in four-point type about liability, probability, and eligibility. Did you know that the laws that require that microprint apply to...
Street Teams and Super Fans: Quality Over Quantity

Street Teams and Super Fans: Quality Over Quantity

by Penny Sansevieri | May 31, 2018 | Bestseller Essentials, Book Marketing Basics

Reading Time: 7 minutesLet’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Personal recommendations are the biggest sales generator — not just for books, but a lot of things. Think about the last time you heard...
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