by Penny Sansevieri | May 31, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 7 minutesLet’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Personal recommendations are the biggest sales generator — not just for books, but a lot of things. Think about the last time you heard...
by Penny Sansevieri | May 16, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesIf your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure...
by Penny Sansevieri | May 15, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesI have a new book out this week called How to Revise and Re-Release Your Book and I wrote it because rebooting books is kind of a big deal right now – especially if your goal is to sell more books. There are lots of reasons revising and...
by Penny Sansevieri | Apr 25, 2018 | Bestseller Essentials
Reading Time: 7 minutesA book marketing company can definitely help you take your author brand and your platform to the next level. Maybe your sales are lackluster, perhaps you’re just running out of time to market your book, or let’s face it – we’ve all had to admit...
by Penny Sansevieri | Feb 7, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 4 minutesAlmost every author that reaches out to me wants to sell more books, so you’re not alone. But surprisingly, aside from doing no marketing, the number one hurdle is often the book cover design. Unfortunately this is a much more common problem for...