by Penny Sansevieri | Jul 11, 2018 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 6 minutesI’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in...
by Penny Sansevieri | Jul 10, 2018 | Bestseller Essentials
Reading Time: 8 minutesWouldn’t we all love to sell more books? I mean that’s the goal, right? The chasm between writing a book, publishing a book, and actually having a successful book marketing campaign is often wide and treacherous. A lot of the reason why so many...
by Penny Sansevieri | May 31, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 7 minutesLet’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Personal recommendations are the biggest sales generator — not just for books, but a lot of things. Think about the last time you heard...
by Penny Sansevieri | May 16, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesIf your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure...
by Penny Sansevieri | May 15, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesI have a new book out this week called How to Revise and Re-Release Your Book and I wrote it because rebooting books is kind of a big deal right now – especially if your goal is to sell more books. There are lots of reasons revising and...
by Penny Sansevieri | Apr 25, 2018 | Bestseller Essentials
Reading Time: 7 minutesA book marketing company can definitely help you take your author brand and your platform to the next level. Maybe your sales are lackluster, perhaps you’re just running out of time to market your book, or let’s face it – we’ve all had to admit...
