by Penny Sansevieri | Sep 18, 2018 | Bestseller Essentials
Reading Time: 6 minutesOften the launch of a book (the actual book launch date) is determined by one thing: the book is finally done. But is there more to launching a book at the exact right time? Should there be? The simple answer is yes. But to understand how book...
by Penny Sansevieri | Sep 11, 2018 | Bestseller Essentials
Reading Time: 10 minutesOne of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that....
by Penny Sansevieri | Jul 24, 2018 | Bestseller Essentials, Getting More Book Reviews
Reading Time: 8 minutesRegardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s...
by Penny Sansevieri | Jul 18, 2018 | Bestseller Essentials
Reading Time: 4 minutesAn updated post has been written for this topic, you can find it here! If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not an aspect of your book marketing strategy to take...
by Penny Sansevieri | Jul 11, 2018 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 6 minutesI’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in...
by Penny Sansevieri | Jul 10, 2018 | Bestseller Essentials
Reading Time: 8 minutesWouldn’t we all love to sell more books? I mean that’s the goal, right? The chasm between writing a book, publishing a book, and actually having a successful book marketing campaign is often wide and treacherous. A lot of the reason why so many...