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How to Market a Book: 7 Tips for Strategic Pricing

How to Market a Book: 7 Tips for Strategic Pricing

by Penny Sansevieri | May 2, 2023 | Being in Business as an Author

Reading Time: 5 minutesPricing your book can be a daunting task and authors don’t realize how much this factors into how to market a book correctly. Pricing is the cornerstone of good book marketing. Yes, you want to make sure that you’re earning enough money to...
Pitching a Book for Film Rights: What Should You Expect?

Pitching a Book for Film Rights: What Should You Expect?

by Penny Sansevieri | Apr 4, 2023 | Being in Business as an Author

Reading Time: 7 minutesA lot of authors ask me about pitching a book for film rights, and I always bristle at this topic. Why? Because more often than not it’s jumping the gun. Book reviewers, online influencers, media, and especially film studios, want a sure...
The Definitive Author Guide to Creating a Reader Magnet

The Definitive Author Guide to Creating a Reader Magnet

by Penny Sansevieri | Feb 28, 2023 | Being in Business as an Author

Reading Time: 4 minutesA reader magnet can pop up anywhere. We all get lots of offers to join mailing lists, right? Whether it’s a 10% off code or access to exclusive content, we’ve all been targeted, and if we’re being honest, most of us have taken...
AI in Publishing: What’s Really Going On?

AI in Publishing: What’s Really Going On?

by Penny Sansevieri | Jan 31, 2023 | Being in Business as an Author

Reading Time: 5 minutesUnless you’ve been living under a rock, you have probably heard a lot about AI in publishing in recent months. More specifically, AI (artificial intelligence) actually writing books, narrating audio books, and the like. If not, AI is here! And...
A Quick and Helpful Education on Publishing Trends

A Quick and Helpful Education on Publishing Trends

by Penny Sansevieri | Nov 22, 2022 | Being in Business as an Author

Reading Time: 10 minutesPublishing trends can be tricky, because there’s definitely a fine line between staying true to the type of author you always planned to be, while also staying educated enough to compete in today’s market. Most authors are shocked...
A Quick Education to Improve Your Publishing and Book Marketing Plan

A Quick Education to Improve Your Publishing and Book Marketing Plan

by Penny Sansevieri | Nov 8, 2022 | Being in Business as an Author

Reading Time: 6 minutesPublishing a book can be confusing, and as if that isn’t challenging enough, you’re then expected to design a smart book marketing plan! Which is why I decided to create this quick guide to common publishing definitions. My goal was...
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Recent Articles

  • Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)
  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)

Recent Posts

  • Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)
  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)

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