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How to Market a Self-Published Book: 4 Cornerstones to Success

How to Market a Self-Published Book: 4 Cornerstones to Success

by Penny Sansevieri | May 9, 2023 | Being in Business as an Author

Reading Time: 4 minutesFiguring out how to market a self-published book can be a daunting task for debut and veteran authors alike. Mostly because the goalposts are consistently getting moved. But with the right strategies in place, you can effectively promote your...
How to Market a Book: 7 Tips for Strategic Pricing

How to Market a Book: 7 Tips for Strategic Pricing

by Penny Sansevieri | May 2, 2023 | Being in Business as an Author

Reading Time: 5 minutesPricing your book can be a daunting task and authors don’t realize how much this factors into how to market a book correctly. Pricing is the cornerstone of good book marketing. Yes, you want to make sure that you’re earning enough money to...
Pitching a Book for Film Rights: What Should You Expect?

Pitching a Book for Film Rights: What Should You Expect?

by Penny Sansevieri | Apr 4, 2023 | Being in Business as an Author

Reading Time: 7 minutesA lot of authors ask me about pitching a book for film rights, and I always bristle at this topic. Why? Because more often than not it’s jumping the gun. Book reviewers, online influencers, media, and especially film studios, want a sure...
The Definitive Author Guide to Creating a Reader Magnet

The Definitive Author Guide to Creating a Reader Magnet

by Penny Sansevieri | Feb 28, 2023 | Being in Business as an Author

Reading Time: 4 minutesA reader magnet can pop up anywhere. We all get lots of offers to join mailing lists, right? Whether it’s a 10% off code or access to exclusive content, we’ve all been targeted, and if we’re being honest, most of us have taken...
AI in Publishing: What’s Really Going On?

AI in Publishing: What’s Really Going On?

by Penny Sansevieri | Jan 31, 2023 | Being in Business as an Author

Reading Time: 5 minutesUnless you’ve been living under a rock, you have probably heard a lot about AI in publishing in recent months. More specifically, AI (artificial intelligence) actually writing books, narrating audio books, and the like. If not, AI is here! And...
A Quick and Helpful Education on Publishing Trends

A Quick and Helpful Education on Publishing Trends

by Penny Sansevieri | Nov 22, 2022 | Being in Business as an Author

Reading Time: 10 minutesPublishing trends can be tricky, because there’s definitely a fine line between staying true to the type of author you always planned to be, while also staying educated enough to compete in today’s market. Most authors are shocked...
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Recent Posts

  • Overwhelmed by Book Marketing? Here’s How to Get Unstuck
  • What Bestselling Authors Know About Getting Readers to Click Buy
  • 7 Signs You’re Not Ready for Professional Book Promotion
  • How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)
  • Amazon Book Optimization Case Study: Making a Book Page Easier for Readers — and Retail Systems — to Understand

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