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Pitching a Book for Film Rights: What Should You Expect?

Pitching a Book for Film Rights: What Should You Expect?

by Penny Sansevieri | Apr 4, 2023 | Being in Business as an Author

Reading Time: 7 minutesA lot of authors ask me about pitching a book for film rights, and I always bristle at this topic. Why? Because more often than not it’s jumping the gun. Book reviewers, online influencers, media, and especially film studios, want a sure...
The Definitive Author Guide to Creating a Reader Magnet

The Definitive Author Guide to Creating a Reader Magnet

by Penny Sansevieri | Feb 28, 2023 | Being in Business as an Author

Reading Time: 4 minutesA reader magnet can pop up anywhere. We all get lots of offers to join mailing lists, right? Whether it’s a 10% off code or access to exclusive content, we’ve all been targeted, and if we’re being honest, most of us have taken...
AI in Publishing: What’s Really Going On?

AI in Publishing: What’s Really Going On?

by Penny Sansevieri | Jan 31, 2023 | Being in Business as an Author

Reading Time: 5 minutesUnless you’ve been living under a rock, you have probably heard a lot about AI in publishing in recent months. More specifically, AI (artificial intelligence) actually writing books, narrating audio books, and the like. If not, AI is here! And...
A Quick and Helpful Education on Publishing Trends

A Quick and Helpful Education on Publishing Trends

by Penny Sansevieri | Nov 22, 2022 | Being in Business as an Author

Reading Time: 10 minutesPublishing trends can be tricky, because there’s definitely a fine line between staying true to the type of author you always planned to be, while also staying educated enough to compete in today’s market. Most authors are shocked...
A Quick Education to Improve Your Publishing and Book Marketing Plan

A Quick Education to Improve Your Publishing and Book Marketing Plan

by Penny Sansevieri | Nov 8, 2022 | Being in Business as an Author

Reading Time: 6 minutesPublishing a book can be confusing, and as if that isn’t challenging enough, you’re then expected to design a smart book marketing plan! Which is why I decided to create this quick guide to common publishing definitions. My goal was...
Marketing and Book Sales: How Closely Are They Linked?

Marketing and Book Sales: How Closely Are They Linked?

by Penny Sansevieri | Oct 20, 2022 | Being in Business as an Author

Reading Time: 2 minutesMarketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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