by Penny Sansevieri | Oct 20, 2022 | Being in Business as an Author
Reading Time: 2 minutesMarketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on...
by Penny Sansevieri | Sep 27, 2022 | Being in Business as an Author
Reading Time: 7 minutesFiguring out how to sell your self-published books to bookstores can be mind-numbing and discouraging at best. Sure, the concept seems simple, because books are already in stores and you just want to get a piece of the pie! But the technical...
by Penny Sansevieri | Aug 23, 2022 | Being in Business as an Author
Reading Time: 6 minutesRegardless of how long you’ve been publishing, the process of actually launching a book can be stressful. If you’re going it alone you have to manage final edits, the book cover choices, uploading the book and setting up your retail pages. It’s...
by Penny Sansevieri | May 26, 2022 | Being in Business as an Author
Reading Time: 2 minutesAs an indie author it’s easy to get overwhelmed with all the things, especially the marketing. And let’s face it, so much changes in marketing – it’s often hard to keep up. As an indie author myself, I can’t imagine...
by Penny Sansevieri | May 17, 2022 | Being in Business as an Author
Reading Time: 4 minutesSelf-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time...
by Penny Sansevieri | May 10, 2022 | Being in Business as an Author
Reading Time: 4 minutesI always feel like not enough is said about the pre-publication phase, especially when self-publishing a book. And I’m not talking about the early media pitching or anything like that. I mean the process of making sure you’re really ready to...