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Quiz: Test your Author and Book Marketing Knowledge

Quiz: Test your Author and Book Marketing Knowledge

by Penny Sansevieri | Jun 27, 2023 | Being in Business as an Author

Reading Time: < 1 minuteAuthor and book marketing can feel like a roller coaster, sometimes you’re nailing it, and other times you’re staring at your computer trying to figure out something interesting to say to your fans, or trying to come up with a...
How to Market a Self-Published Book: 4 Cornerstones to Success

How to Market a Self-Published Book: 4 Cornerstones to Success

by Penny Sansevieri | May 9, 2023 | Being in Business as an Author

Reading Time: 4 minutesFiguring out how to market a self-published book can be a daunting task for debut and veteran authors alike. Mostly because the goalposts are consistently getting moved. But with the right strategies in place, you can effectively promote your...
How to Market a Book: 7 Tips for Strategic Pricing

How to Market a Book: 7 Tips for Strategic Pricing

by Penny Sansevieri | May 2, 2023 | Being in Business as an Author

Reading Time: 5 minutesPricing your book can be a daunting task and authors don’t realize how much this factors into how to market a book correctly. Pricing is the cornerstone of good book marketing. Yes, you want to make sure that you’re earning enough money to...
Pitching a Book for Film Rights: What Should You Expect?

Pitching a Book for Film Rights: What Should You Expect?

by Penny Sansevieri | Apr 4, 2023 | Being in Business as an Author

Reading Time: 7 minutesA lot of authors ask me about pitching a book for film rights, and I always bristle at this topic. Why? Because more often than not it’s jumping the gun. Book reviewers, online influencers, media, and especially film studios, want a sure...
The Definitive Author Guide to Creating a Reader Magnet

The Definitive Author Guide to Creating a Reader Magnet

by Penny Sansevieri | Feb 28, 2023 | Being in Business as an Author

Reading Time: 4 minutesA reader magnet can pop up anywhere. We all get lots of offers to join mailing lists, right? Whether it’s a 10% off code or access to exclusive content, we’ve all been targeted, and if we’re being honest, most of us have taken...
AI in Publishing: What’s Really Going On?

AI in Publishing: What’s Really Going On?

by Penny Sansevieri | Jan 31, 2023 | Being in Business as an Author

Reading Time: 5 minutesUnless you’ve been living under a rock, you have probably heard a lot about AI in publishing in recent months. More specifically, AI (artificial intelligence) actually writing books, narrating audio books, and the like. If not, AI is here! And...
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  • Why Big Book Marketing Numbers Don’t Always Lead to Book Sales
  • We Looked at Thousands of Author Campaigns: What Actually Sold Books
  • How to Get Bookstore Events: Stop Pitching a Book Signing
  • What’s In, What’s Out: The Book Marketing Edition
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