How to Be Successful and Run a Business as an Author

How to Self-Publish a Book on Amazon with Your Future Success in Mind

by Penny Sansevieri | Sep 26, 2023 | Being in Business as an Author

Reading Time: 3 minutesWhether you’re using a hybrid publisher, an indie publisher, or figuring out how to self-publish a book on Amazon directly, there are steps to success you can’t ignore. And while the technicalities of uploading your book to Amazon are crucial,...

Amazon Author Page Tips for 2026: What Really Matters Now

by Penny Sansevieri | Aug 8, 2023 | Amazon Updates & Marketing Tips, Being in Business as an Author

Reading Time: 6 minutesIf you’re an author, your Amazon Author Page isn’t just another profile — it’s one of the most powerful pieces of (free) real estate you control on the world’s largest bookstore. Amazon continues to dominate the book market — accounting for...

Top 10 Challenges Authors Face When Marketing a Book – and the Solutions

by Penny Sansevieri | Aug 1, 2023 | Being in Business as an Author

Reading Time: 8 minutesMarketing a book properly is equally as important as writing an excellent book in the first place, they go hand in hand, and one element alone won’t bring you success. But marketing a book can also feel like a second job, and a confusing one at...

How to Market a Book for a More Successful Launch

by Penny Sansevieri | Jul 11, 2023 | Being in Business as an Author

Reading Time: 5 minutesWhen it comes to figuring out how to market a book leading up a launch – there are a lot of different philosophies out there (and some conflicting advice). Just know that not every approach may work for your unique author platform, because not...

Quiz: Test your Author and Book Marketing Knowledge

by Penny Sansevieri | Jun 27, 2023 | Being in Business as an Author

Reading Time: < 1 minuteAuthor and book marketing can feel like a roller coaster, sometimes you’re nailing it, and other times you’re staring at your computer trying to figure out something interesting to say to your fans, or trying to come up with a...

How to Market a Self-Published Book: 4 Cornerstones to Success

by Penny Sansevieri | May 9, 2023 | Being in Business as an Author

Reading Time: 4 minutesFiguring out how to market a self-published book can be a daunting task for debut and veteran authors alike. Mostly because the goalposts are consistently getting moved. But with the right strategies in place, you can effectively promote your...