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The Definitive Author Guide to Creating a Reader Magnet

The Definitive Author Guide to Creating a Reader Magnet

by Penny Sansevieri | Feb 28, 2023 | Being in Business as an Author

Reading Time: 4 minutesA reader magnet can pop up anywhere. We all get lots of offers to join mailing lists, right? Whether it’s a 10% off code or access to exclusive content, we’ve all been targeted, and if we’re being honest, most of us have taken...
AI in Publishing: What’s Really Going On?

AI in Publishing: What’s Really Going On?

by Penny Sansevieri | Jan 31, 2023 | Being in Business as an Author

Reading Time: 5 minutesUnless you’ve been living under a rock, you have probably heard a lot about AI in publishing in recent months. More specifically, AI (artificial intelligence) actually writing books, narrating audio books, and the like. If not, AI is here! And...
A Quick and Helpful Education on Publishing Trends

A Quick and Helpful Education on Publishing Trends

by Penny Sansevieri | Nov 22, 2022 | Being in Business as an Author

Reading Time: 10 minutesPublishing trends can be tricky, because there’s definitely a fine line between staying true to the type of author you always planned to be, while also staying educated enough to compete in today’s market. Most authors are shocked...
A Quick Education to Improve Your Publishing and Book Marketing Plan

A Quick Education to Improve Your Publishing and Book Marketing Plan

by Penny Sansevieri | Nov 8, 2022 | Being in Business as an Author

Reading Time: 6 minutesPublishing a book can be confusing, and as if that isn’t challenging enough, you’re then expected to design a smart book marketing plan! Which is why I decided to create this quick guide to common publishing definitions. My goal was...
Marketing and Book Sales: How Closely Are They Linked?

Marketing and Book Sales: How Closely Are They Linked?

by Penny Sansevieri | Oct 20, 2022 | Being in Business as an Author

Reading Time: 2 minutesMarketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on...
How to Sell Your Self-Published Books to Bookstores

How to Sell Your Self-Published Books to Bookstores

by Penny Sansevieri | Sep 27, 2022 | Being in Business as an Author

Reading Time: 7 minutesFiguring out how to sell your self-published books to bookstores can be mind-numbing and discouraging at best. Sure, the concept seems simple, because books are already in stores and you just want to get a piece of the pie! But the technical...
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Recent Articles

  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
  • Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

Recent Posts

  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
  • Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

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