by Penny Sansevieri | Jun 26, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 3 minutesAmazon’s A10 algorithm update has stirred significant conversation among authors, but much of what’s being discussed is shrouded in misinformation and unnecessary fear. As someone who’s spent years helping authors navigate the...
by Penny Sansevieri | Apr 24, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 2 minutesHow do Amazon ads work for books—and why does it sometimes feel like the system is working against you? If you’ve ever found yourself battling bizarre ad rejections or scratching your head over Amazon’s approval process, you’re not alone. In...
by Penny Sansevieri | Apr 1, 2025 | Amazon Updates & Marketing Tips
Reading Time: 3 minutesIn this episode of the Book Marketing Tips & Author Success podcast, Penny and Amy dive into a topic that every author—whether debut or veteran—needs to master: Amazon optimization. With thousands of new books hitting Amazon every day, and...
by Penny Sansevieri | Mar 27, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 2 minutesAmazon has quietly rolled out a significant update to Author Central—you can no longer include URLs in your author bio. While it might seem like a small tweak, this change has big implications for how authors connect with readers and drive...
by Penny Sansevieri | Feb 21, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 2 minutesEver publish a book, search your keywords, and—bam—nothing? If your title isn’t appearing for the search terms you’ve carefully selected, you’re not alone. Amazon visibility is a challenge for most authors, and understanding how to improve it...
by Penny Sansevieri | Jan 21, 2025 | Amazon Updates & Marketing Tips
Reading Time: 4 minutesStepping into the Amazon marketplace as an author is like opening your very own storefront in the world’s largest online bookstore. And your Amazon Author Central page is your secret weapon—a free and powerful tool designed to help you...