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Book Marketing Strategies for Older Titles

Book Marketing Strategies for Older Titles

by Penny Sansevieri | Sep 23, 2021 | Getting More Media Coverage, Podcast for Authors

Reading Time: 3 minutesBook marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on...
How a Goodreads Author Page Strategically Supports Your Brand

How a Goodreads Author Page Strategically Supports Your Brand

by Penny Sansevieri | Sep 21, 2021 | Book Marketing Basics

Reading Time: 3 minutesA Goodreads author page, done right, can be one of the most influential tools in your marketing plan. To start, Goodreads is owned by Amazon, and even if you have a love-hate relationship with the retail giant, they’re still the ones selling the...
Your Must-Listen Minisode Round-Up

Your Must-Listen Minisode Round-Up

by Penny Sansevieri | Sep 16, 2021 | Podcast for Authors

Reading Time: 2 minutesHere’s the most recent, must-listen list of some of our top-reviewed book marketing podcast minisodes! If you’re wondering how to market your books in a way that doesn’t leave you exhausted, then the minisodes on our book...
Key Strategies for Book Marketing Online Without Wasting Time

Key Strategies for Book Marketing Online Without Wasting Time

by Penny Sansevieri | Sep 15, 2021 | Author Branding, Book Marketing Basics

Reading Time: 5 minutesWhichever way you choose to get the word out there about your book, book marketing online is absolutely critical to your success. And I’m not talking about opening up a bunch of social media accounts you’ll have no time for. Don’t fall...
Self Publishing a Book Requires the Right Focus

Self Publishing a Book Requires the Right Focus

by Penny Sansevieri | Sep 9, 2021 | Bestseller Essentials, Book Marketing Basics

Reading Time: 3 minutesSelf publishing a book is really an exciting, frustrating, and emotional time, and it’s easy to lose focus along the way – believe me, I know – because I have Book to Bestseller releasing this fall and it’s been a...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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