by Penny Sansevieri | Sep 30, 2021 | Author Branding, Book Marketing Basics
Reading Time: 2 minutesA lot of authors are desperate to figure out how to market a book the right way, but too often the sole focus is on sales–and that’s typically the biggest misstep an author can make–aside from not marketing a book at all. Let me explain! Sales...
by Penny Sansevieri | Sep 23, 2021 | Getting More Media Coverage, Podcast for Authors
Reading Time: 3 minutesBook marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on...
by Penny Sansevieri | Sep 21, 2021 | Book Marketing Basics
Reading Time: 3 minutesA Goodreads author page, done right, can be one of the most influential tools in your marketing plan. To start, Goodreads is owned by Amazon, and even if you have a love-hate relationship with the retail giant, they’re still the ones selling the...
by Penny Sansevieri | Sep 16, 2021 | Podcast for Authors
Reading Time: 2 minutesHere’s the most recent, must-listen list of some of our top-reviewed book marketing podcast minisodes! If you’re wondering how to market your books in a way that doesn’t leave you exhausted, then the minisodes on our book...
by Penny Sansevieri | Sep 15, 2021 | Author Branding, Book Marketing Basics
Reading Time: 5 minutesWhichever way you choose to get the word out there about your book, book marketing online is absolutely critical to your success. And I’m not talking about opening up a bunch of social media accounts you’ll have no time for. Don’t fall...