by Penny Sansevieri | Aug 31, 2021 | Bestseller Essentials, Social Media for Authors
Reading Time: 6 minutesObviously your book marketing plan plays a huge role in your long term success, but a lot of authors forget to make seasonal updates to support sales goals for specific holidays. Yes, all retailers are vying for coveted “holiday shopper”...
by Penny Sansevieri | Aug 26, 2021 | Author Branding, Podcast for Authors
Reading Time: 3 minutesWhy a Good Author Brand is a MUST to Sell More Books is a recap of a recent episode on our Book Marketing Tips & Author Success podcast. Be sure to download and listen to the show for all the details, recommendations and considerations!...
by Penny Sansevieri | Aug 24, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 4 minutesIt’s no secret that I love Amazon ads, but when it comes to book promotion on Amazon, there’s nothing better than seasonal promotion–and seasonal ads. When marketing professionals talk about seasonal promotion, our minds immediately go to...
by Penny Sansevieri | Aug 19, 2021 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 2 minutesKindle vs Kindle Unlimited is a recap of Understanding Kindle vs.Kindle Unlimited, a recent episode on our Book Marketing Tips & Author Success podcast. Be sure to download and listen to the show for all the details, recommendations, and...
by Penny Sansevieri | Aug 17, 2021 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesWhen it comes to how to market a self-published book, I have to admit that local media pitching is one of my fun and maybe best-kept secrets. (Not anymore!) Why? Well, for one, local media is one of the most underused resources for authors, and...