by Penny Sansevieri | Sep 8, 2017 | Book Marketing Basics
Reading Time: 3 minutesI talk to a lot of indie authors, so I feel I have a pretty good sense for what the most common struggles are. And even though everyone wants to know how to sell more books, let me tell you it goes deeper than just needing more reviews, or...
by Penny Sansevieri | Aug 31, 2017 | Book Marketing Basics
Reading Time: 5 minutesWhen it comes to releasing a book the phrase “go big or go home” couldn’t be more applicable. You put in a lot of time and effort to write it and get it published, why would you stop short at the promotion? An upcoming release is a prime...
by Penny Sansevieri | Jul 6, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 2 minutesHow do I sell more books? If you’ve followed me for a while, you know this is the number one question I get from authors. Although you may write simply because you love it, everyone wants to turn a profit. And, since sales drive income,...
by Penny Sansevieri | Jun 23, 2017 | Book Marketing Basics
Reading Time: 2 minutesSo you want to take a vacation. Great! But you don’t want to stop your book’s progress while you hit the beach, take in the sun and sand (or mimosas and waffles). What’s an indie author to do? [Tweet “Want to take a...
by Penny Sansevieri | Jun 22, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesPeople often ask me what Amazon Optimization entails. And I tell them that when I do it for an author, I look at things like their keywords and their categories. But also, I look at the real estate that Amazon has given each book. Because in 90%...