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Does Your Book Cover Need a Makeover?

Does Your Book Cover Need a Makeover?

by Penny Sansevieri | May 25, 2017 | Book Marketing Basics

Reading Time: 6 minutesDid you know that you have 7 seconds or less to convince someone to buy your book? And when readers are surveyed, they consistently report book covers plays a major role in purchasing decisions. This is true especially if the author is unknown...
Amazon Keywords That Pull In More Buyers

Amazon Keywords That Pull In More Buyers

by Penny Sansevieri | May 11, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 7 minutesIf you’re an indie author, you’re also in the business of book marketing. Did you know that? That’s the first thing you need to know about the publishing industry. Writing great books is only the first step – and with 4,500+ books published each...
How to Write a Kickass Amazon Bio to Sell More Books

How to Write a Kickass Amazon Bio to Sell More Books

by Penny Sansevieri | Apr 27, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 5 minutesAs authors, we often don’t spend enough time crafting our bios. Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the wrong way to drive sales on Amazon and other sites. If fact,...
Sell More Children’s Books With A Great Cover

Sell More Children’s Books With A Great Cover

by Penny Sansevieri | Apr 20, 2017 | Book Marketing Basics

Reading Time: 4 minutesOver the years, book covers across all genres have changed, but none quite as much as children’s book covers. The reason is largely that our kids have changed drastically. If you grew up in the 60s, 70s, or even 80s, the covers that appealed to...
Bestseller Lists: The Hard Truth You MUST Know

Bestseller Lists: The Hard Truth You MUST Know

by Penny Sansevieri | Apr 13, 2017 | Book Marketing Basics

Reading Time: 6 minutesDo you want to be a bestseller? If you ask any indie author, they’ll eagerly nod yes. But are bestseller lists still relevant? The panache of having a bestselling book is fantastic and certainly, the mainstream publishing industry still gives a...
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