by Penny Sansevieri | May 1, 2025 | Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesThe power of a book title cannot be overstated in the publishing world. As Penny Sansevieri and Amy Cornell discussed in a recent podcast episode, a book’s title is both a promise to readers and a strategic marketing tool. It can make or break...
by Penny Sansevieri | Apr 29, 2025 | Being in Business as an Author
Reading Time: 3 minutesMany authors struggle with whether to enroll their books in Kindle Unlimited, Amazon’s subscription reading program. This decision can impact your book’s reach, revenue potential, and overall marketing strategy—but the right choice depends on...
by Penny Sansevieri | Apr 24, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 2 minutesHow do Amazon ads work for books—and why does it sometimes feel like the system is working against you? If you’ve ever found yourself battling bizarre ad rejections or scratching your head over Amazon’s approval process, you’re not alone. In...
by Penny Sansevieri | Apr 17, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesWhat is Kindle Unlimited for authors, and is it the right move for your publishing strategy? With so many writers buzzing about Amazon’s exclusive subscription platform, it’s easy to feel like you have to enroll to stay competitive. But Kindle...
by Penny Sansevieri | Apr 15, 2025 | Being in Business as an Author
Reading Time: 2 minutesIn this episode of the Book Marketing Tips & Author Success podcast, Penny Sansevieri and Amy Cornell uncover the often-overlooked opportunity that could take your book sales and author platform to the next level: independent bookstores. If...