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Marketing a Self-Published Novel: A Comprehensive Guide to Building a Powerful Author Platform

Marketing a Self-Published Novel: A Comprehensive Guide to Building a Powerful Author Platform

by Penny Sansevieri | Jul 15, 2025 | Book Marketing Basics

Reading Time: 3 minutesWriting the book is just the beginning. For authors who want their work to truly resonate, marketing a self-published novel is an essential step. It’s not about gimmicks or hype, but about intentional, strategic moves that help authors connect...
Why Unrealistic Expectations Can Sabotage Your Author Career

Why Unrealistic Expectations Can Sabotage Your Author Career

by Penny Sansevieri | Jul 3, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesAre you a debut author expecting instant fame and bestseller success? You’re not alone—but those expectations could be the very thing holding you back. In this grounded and practical episode, publishing veterans Penny and Amy share why reframing...
Smart Ideas for Promoting a Book: Lessons Learned from Marketing Missteps

Smart Ideas for Promoting a Book: Lessons Learned from Marketing Missteps

by Penny Sansevieri | Jul 1, 2025 | Book Marketing Basics

Reading Time: 3 minutesThe road to publishing success is rarely a straight line—it’s usually paved with a few missteps, facepalms, and hard-earned lessons. While it’s tempting to focus solely on polished success stories, the real gold lies in reflecting on the...
What the Amazon Algorithm Changes for Authors Mean for Book Marketing

What the Amazon Algorithm Changes for Authors Mean for Book Marketing

by Penny Sansevieri | Jun 26, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 3 minutesAmazon’s A10 algorithm update has stirred significant conversation among authors, but much of what’s being discussed is shrouded in misinformation and unnecessary fear. As someone who’s spent years helping authors navigate the...
The Power of Reddit: Reach Millions Through Ask Me Anything Events

The Power of Reddit: Reach Millions Through Ask Me Anything Events

by Penny Sansevieri | Jun 19, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesReddit is a marketing gem that many authors overlook, yet it offers one of the most powerful platforms for connecting with readers without requiring a massive existing following. If you’re wondering how to use Reddit as an author, you’ll find...
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Recent Articles

  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

Recent Posts

  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

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