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Smart Ideas for Promoting a Book: Lessons Learned from Marketing Missteps

Smart Ideas for Promoting a Book: Lessons Learned from Marketing Missteps

by Penny Sansevieri | Jul 1, 2025 | Book Marketing Basics

Reading Time: 3 minutesThe road to publishing success is rarely a straight line—it’s usually paved with a few missteps, facepalms, and hard-earned lessons. While it’s tempting to focus solely on polished success stories, the real gold lies in reflecting on the...
What the Amazon Algorithm Changes for Authors Mean for Book Marketing

What the Amazon Algorithm Changes for Authors Mean for Book Marketing

by Penny Sansevieri | Jun 26, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 3 minutesAmazon’s A10 algorithm update has stirred significant conversation among authors, but much of what’s being discussed is shrouded in misinformation and unnecessary fear. As someone who’s spent years helping authors navigate the...
The Power of Reddit: Reach Millions Through Ask Me Anything Events

The Power of Reddit: Reach Millions Through Ask Me Anything Events

by Penny Sansevieri | Jun 19, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesReddit is a marketing gem that many authors overlook, yet it offers one of the most powerful platforms for connecting with readers without requiring a massive existing following. If you’re wondering how to use Reddit as an author, you’ll find...
Mastering Your Reader Profile: The Secret Weapon for Successful Book Marketing

Mastering Your Reader Profile: The Secret Weapon for Successful Book Marketing

by Penny Sansevieri | Jun 17, 2025 | Book Marketing Basics

Reading Time: 3 minutesMany authors spend countless hours writing and refining their books, only to hit a frustrating wall when it’s time to market them. If this sounds familiar, you’re not alone. The missing piece might be simpler—and far more powerful—than you...
The Power of Author Book Signing Events in a Digital Age

The Power of Author Book Signing Events in a Digital Age

by Penny Sansevieri | Jun 12, 2025 | Author Branding, Podcast for Authors

Reading Time: 4 minutesIn today’s digital-first publishing landscape, it’s easy to forget the immense value of author book signing events. While online marketing certainly dominates the conversation, connecting with readers face-to-face creates an impact...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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