by Penny Sansevieri | May 30, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 2 minutesThe biggest hurdle we help indie authors tackle: how to be a success, especially in terms of selling more books on Amazon. And although successful authors take a variety of paths to achieve their goals, there are several basics to keep in mind...
by Penny Sansevieri | May 25, 2017 | Book Marketing Basics
Reading Time: 6 minutesDid you know that you have 7 seconds or less to convince someone to buy your book? And when readers are surveyed, they consistently report book covers plays a major role in purchasing decisions. This is true especially if the author is unknown...
by Penny Sansevieri | May 11, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 7 minutesIf you’re an indie author, you’re also in the business of book marketing. Did you know that? That’s the first thing you need to know about the publishing industry. Writing great books is only the first step – and with 4,500+ books published each...
by Penny Sansevieri | Apr 27, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesAs authors, we often don’t spend enough time crafting our bios. Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the wrong way to drive sales on Amazon and other sites. If fact,...
by Penny Sansevieri | Apr 20, 2017 | Book Marketing Basics
Reading Time: 4 minutesOver the years, book covers across all genres have changed, but none quite as much as children’s book covers. The reason is largely that our kids have changed drastically. If you grew up in the 60s, 70s, or even 80s, the covers that appealed to...