by Penny Sansevieri | Jan 30, 2019 | Getting More Media Coverage
Reading Time: 4 minutesBloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to...
by Penny Sansevieri | Jan 22, 2019 | Book Marketing Basics
Reading Time: 6 minutesFor most authors, investing in a book is a big deal and figuring out which book marketing services make the most sense is kind of terrifying. Because books do require an investment! You’ve paid for the editing, book cover, and now when it comes...
by Penny Sansevieri | Jan 16, 2019 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesI’m a big fan of Instagram for author and book promotion because it’s such a straightforward platform to use. Facebook has dozens of features and news stories to compete with; Twitter is insanely fast-paced and not conducive to disappearing for...
by Penny Sansevieri | Jan 9, 2019 | Book Marketing Basics
Reading Time: 9 minutesThe road to success can seem really long when you’re in the thick of writing your next book and trying to make time for book promotion. There aren’t enough hours in the day so a lot of us put our blinders on and just keep pushing through on...
by Penny Sansevieri | Jan 8, 2019 | Book Marketing Basics
Reading Time: 5 minutesThere’s a lot of book marketing “stuff” out there for authors, and while much of it is fantastic – it’s a bit like drinking from a firehose if you’re trying to consume all of that information. This list is geared with a very specific eye to what...