by Penny Sansevieri | Oct 31, 2018 | Book Marketing Basics
Reading Time: 6 minutesGot a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius! Things to Do Before Your Book Signing See if you can get a copy of the store’s media list. More...
by Penny Sansevieri | Oct 30, 2018 | Book Marketing Basics
Reading Time: 5 minutesIt’s hard to believe that we’re less than two months from Christmas already. And even though you’re probably still knee-deep in Halloween candy and Fall decorations, many stores are already putting up Christmas stuff in preparation for the...
by Penny Sansevieri | Oct 23, 2018 | Book Marketing Basics
Reading Time: 9 minutesMaybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these...
by Penny Sansevieri | Oct 19, 2018 | Bestseller Essentials, Getting More Media Coverage
Reading Time: 6 minutesIt seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is...
by Penny Sansevieri | Oct 11, 2018 | Book Marketing Basics
Reading Time: 5 minutesI just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going...