by Penny Sansevieri | Feb 13, 2019 | Book Marketing Basics
Reading Time: 4 minutesI’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure...
by Penny Sansevieri | Feb 12, 2019 | Getting More Book Reviews
Reading Time: 8 minutesWe’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you...
by Penny Sansevieri | Feb 6, 2019 | Book Marketing Basics
Reading Time: 4 minutesFirst, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to...
by Penny Sansevieri | Jan 30, 2019 | Getting More Media Coverage
Reading Time: 4 minutesBloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to...
by Penny Sansevieri | Jan 22, 2019 | Book Marketing Basics
Reading Time: 6 minutesFor most authors, investing in a book is a big deal and figuring out which book marketing services make the most sense is kind of terrifying. Because books do require an investment! You’ve paid for the editing, book cover, and now when it comes...