by Penny Sansevieri | Mar 12, 2019 | Book Marketing Basics
Reading Time: 5 minutesMarketing a book is hard work, but the efforts seem fruitless when you don’t get positive feedback in the form of reader engagement. Engagement should always be the goal, no matter what strategies you’re using to market your book. And...
by Penny Sansevieri | Feb 20, 2019 | Amazon Updates & Marketing Tips
Reading Time: 4 minutesMarketing your book can be complex, and I totally understand how frustrating it can be, but Amazon is the one area you can’t skimp on in today’s retail landscape so I want to address the most common complaints I get in hopes it will put you on...
by Penny Sansevieri | Feb 13, 2019 | Book Marketing Basics
Reading Time: 4 minutesI’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure...
by Penny Sansevieri | Feb 12, 2019 | Getting More Book Reviews
Reading Time: 8 minutesWe’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you...
by Penny Sansevieri | Feb 6, 2019 | Book Marketing Basics
Reading Time: 4 minutesFirst, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to...