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4 Amazon Book Marketing Complaints Demystified by a Publicist

4 Amazon Book Marketing Complaints Demystified by a Publicist

by Penny Sansevieri | Feb 20, 2019 | Amazon Updates & Marketing Tips

Reading Time: 4 minutesMarketing your book can be complex, and I totally understand how frustrating it can be, but Amazon is the one area you can’t skimp on in today’s retail landscape so I want to address the most common complaints I get in hopes it will put you on...
Local Book Promotion That Really Works

Local Book Promotion That Really Works

by Penny Sansevieri | Feb 13, 2019 | Book Marketing Basics

Reading Time: 4 minutesI’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure...
How to Run Your Own Online Book Tour and Save Money!

How to Run Your Own Online Book Tour and Save Money!

by Penny Sansevieri | Feb 12, 2019 | Getting More Book Reviews

Reading Time: 8 minutesWe’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you...
Keys to Using Bookbub Ads to Amp up Your Book Promotion

Keys to Using Bookbub Ads to Amp up Your Book Promotion

by Penny Sansevieri | Feb 6, 2019 | Book Marketing Basics

Reading Time: 4 minutesFirst, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to...
5 Big Blogger Complaints That Affect Your Book Promotion

5 Big Blogger Complaints That Affect Your Book Promotion

by Penny Sansevieri | Jan 30, 2019 | Getting More Media Coverage

Reading Time: 4 minutesBloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to...
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