by Penny Sansevieri | Sep 11, 2018 | Bestseller Essentials
Reading Time: 10 minutesOne of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that....
by Penny Sansevieri | Sep 4, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesVideo blogging isn’t a new concept for a lot of industries, but I don’t see it enough in author promotion. Personally, I can understand if the hesitation is about being “video ready” – I don’t love the prep work for video blogging, you have to...
by Penny Sansevieri | Aug 29, 2018 | Book Marketing Basics
Reading Time: 5 minutesWe Love Memoirs Day is on August 31 so I wanted to show some love to our memoir authors and discuss some really important things that need to be considered when writing and marketing a memoir. Is your story marketable? Sounds pretty basic, but...
by Penny Sansevieri | Aug 23, 2018 | Book Marketing Basics
Reading Time: 5 minutesIt was National Poet’s Day this week and in honor of that special literary holiday I thought it was appropriate to give poets some love, and talk about specific strategies for marketing poetry and improving your book discovery. Because I think a...
by Penny Sansevieri | Aug 22, 2018 | Amazon Updates & Marketing Tips, Getting More Book Reviews
Reading Time: 11 minutesWhen you’re pitching Amazon Top Reviewers, have you ever wondered about the things they love, and the things that will absolutely get you shoved to the bottom of their book review consideration pile? We thought so, too, which is why we took...