When is the Best Time for Your Book Launch?
Reading Time: 6 minutesOften the launch of a book (the actual book launch date) is determined by one thing: the book is finally done. But is there more to launching a book at the exact right time? Should there be? The simple answer is yes. But to understand how book...
7 Rookie Book Marketing Mistakes to Avoid
Reading Time: 7 minutesIt’s not easy being the new kid on the publishing block. And there’s a lot of confusing information about all the different book marketing approaches out there. So what’s a newbie author to do? Be aware of the pitfalls and easy mistakes you can...
Why Knowing Your Reader May Help You Sell More Books
Reading Time: 10 minutesOne of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that....
6 Ways Video Blogging Can Save Your Author Promotion
Reading Time: 5 minutesVideo blogging isn’t a new concept for a lot of industries, but I don’t see it enough in author promotion. Personally, I can understand if the hesitation is about being “video ready” – I don’t love the prep work for video blogging, you have to...
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