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How to Run Your Own Online Book Tour and Save Money!

How to Run Your Own Online Book Tour and Save Money!

by Penny Sansevieri | Feb 12, 2019 | Getting More Book Reviews

Reading Time: 8 minutesWe’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you...
Keys to Using Bookbub Ads to Amp up Your Book Promotion

Keys to Using Bookbub Ads to Amp up Your Book Promotion

by Penny Sansevieri | Feb 6, 2019 | Book Marketing Basics

Reading Time: 4 minutesFirst, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to...
5 Big Blogger Complaints That Affect Your Book Promotion

5 Big Blogger Complaints That Affect Your Book Promotion

by Penny Sansevieri | Jan 30, 2019 | Getting More Media Coverage

Reading Time: 4 minutesBloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to...
5 Most Common Complaints About Book Marketing Services

5 Most Common Complaints About Book Marketing Services

by Penny Sansevieri | Jan 22, 2019 | Book Marketing Basics

Reading Time: 6 minutesFor most authors, investing in a book is a big deal and figuring out which book marketing services make the most sense is kind of terrifying. Because books do require an investment! You’ve paid for the editing, book cover, and now when it comes...
8 Tips for Amping Up Your Book Promotion with Instagram

8 Tips for Amping Up Your Book Promotion with Instagram

by Penny Sansevieri | Jan 16, 2019 | Book Marketing Basics, Social Media for Authors

Reading Time: 4 minutesI’m a big fan of Instagram for author and book promotion because it’s such a straightforward platform to use. Facebook has dozens of features and news stories to compete with; Twitter is insanely fast-paced and not conducive to disappearing for...
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Recent Articles

  • Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)
  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)

Recent Posts

  • Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)
  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)

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