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What’s the best pricing strategy to hit a bestseller list?

by | Apr 3, 2025 | Podcast for Authors

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Reading Time: 2 minutes

Pricing your book isn’t just a numbers game—it’s a strategic move that can make or break your success, especially when you’re aiming for bestseller status. In this episode, we’re busting the biggest book pricing myths, like whether your eBook really needs to be $0.99 or free to gain traction. Spoiler: it’s not that simple.

We’ll dive deep into book pricing strategy fundamentals that go beyond guesswork. You’ll learn how to price your book to balance visibility, perceived value, and profitability—and how to adjust that strategy based on your publishing goals. Want to know the best pricing strategy to hit a bestseller list? We’ve got you covered. From launch-week discounts to long-term pricing models that build momentum, this episode outlines actionable tips used by top indie authors and publishers alike.

We’ll explore:

  • How price impacts the Amazon algorithm and reader psychology
  • Why underpricing might be hurting your brand and long-term sales
  • Smart ways to test and tweak your pricing without sabotaging your launch
  • What successful authors do differently when it comes to pricing strategy

Whether you’re launching your first book or optimizing a backlist title, this episode is packed with data-driven insights and proven tactics to help you choose the best book pricing strategy for your goals. Tune in to learn how to price with confidence, maximize your reach, and set your book up for bestseller success!

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