Author Mentorship Programs

Your book’s title and subtitle are a critical part of your book’s first impression—and they can make or break a sale. We’ll provide a detailed, constructive assessment of your current title and subtitle, analyzing the marketability, appeal, and clarity. You’ll receive feedback that helps ensure your book’s title grabs attention, speaks directly to your target audience, and stands out among competitive titles.

Your back cover copy is one of your most powerful selling tools once your book is in a physical retail space—it’s what convinces readers to take the next step. We’ll provide a comprehensive, constructive assessment of your working back cover copy. We’ll evaluate its ability to hook readers, communicate your book’s key message, and compel potential buyers. With our expert feedback, you’ll be able to refine and strengthen your back cover text, ensuring it grabs attention and converts browsers into buyers. 

Your book’s cover is the most critical element of its first impression—one that can make a lasting impact on potential sales and future word-of-mouth recommendations. We’ll provide a constructive assessment of your cover, evaluating its visual appeal, alignment with genre trends, and ability to stand out in a crowded marketplace. With tailored feedback, you’ll ensure your cover not only attracts your target audience but also conveys the essence of your book at first glance. 

Achieving success as an author starts with having clear, focused goals. In this 30-minute coaching session with Penny, a seasoned book marketing expert, you’ll work together to define and refine your author goals. Whether you’re looking to establish your brand, make the right production decisions, or ensure you’re really ready to release a book, Penny will help you identify the correct steps to move forward. Tailored to your specific needs and career stage, this session is designed to clarify your path, align your efforts, and ensure you’re positioned for long-term success. And don’t worry, if you need more time we can always add a second call, or a multi-call custom coaching package!

Amazon is constantly evolving and making updates to categories and trying to improve the shopper experience. So choosing the best and most current Amazon categories can make all the difference in how your book performs long term. We’ll analyze your genre, competitive titles, and current market trends to find the categories that will maximize your book’s visibility and give you the best chance of ranking higher in Amazon’s charts. You’ll be able to position your book where the right readers are most likely to discover it, giving you a competitive edge in the marketplace.

Your book description is one of your most critical sales convertors on Amazon. But it should also evolve to incorporate keywords, praise and awards, and language that will resonate with your audience based on reviewer feedback. Don’t waste opportunities to continually grow! We’ll assess your book description for clarity, engagement, and marketability, ensuring it resonates with your target readers and showcases your book’s unique value. With our expert insights, you’ll be able to strengthen your description, improve its appeal, and generate more sales.

Pricing your book correctly across all formats—eBook, paperback, hardback, and audio—is key to maximizing sales and profits. Pricing can also shift slightly as the market evolves, and you never want to be the outlier that comes across as out of touch. We analyze market trends, competitive titles, and reader purchasing behaviors to ensure your book is priced strategically for its genre and target audience. With our tailored guidance, you’ll gain the insights needed to position your book competitively while maintaining profitability across all platforms.

Your Amazon retail page is your online storefront—it needs to make a strong impression to turn browsers into buyers. With custom recommendations, you’ll understand how to enhance every element of your retail page, ensuring it’s optimized for sales and stands out in the competitive Amazon marketplace. 

Sharing content is essential for building your author brand and driving book sales—but it needs a well-executed plan. You can choose the social media or blogging option, and we’ll create a custom strategy tailored to your book and target audience, complete with an 8-week posting schedule to keep you organized and consistent. You’ll also receive 20 professionally designed images to help elevate your posts and boost engagement. This comprehensive plan will establish a strategic content posting plan to promote your book, grow your following, and increase sales. The bonus? You can replicate the 8-week plan indefinitely by swapping out the other included content ideas.

Your author brand is more than just a name—it’s the key to connecting with your readers and standing out in a crowded market. This service offers personalized recommendations to help you build and define a strong, authentic author brand that resonates with your target audience. We’ll analyze your genre, writing style, and unique selling points to craft a brand identity that aligns with your goals and vision. From your website, to Goodreads, BookBub, Amazon, social media and more—our expert guidance will help you understand how to build a brand that strengthens your reputation and drives long-term success.

Feeling overwhelmed with all the tasks on your plate? In this 30-minute coaching session with Penny, you’ll receive expert guidance on how to prioritize your efforts for maximum impact. Whether you’re struggling to connect with readers, planning special promotions, or brand-building, Penny will help you focus on the strategies that matter most for your unique goals. With personalized advice, you’ll leave the session with a clear, actionable plan to streamline your efforts, reduce overwhelm, and make the most of your time. And don’t worry, if you need more time we can always add a second call, or a multi-call custom coaching package!