by Penny Sansevieri | May 16, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesIf your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure...
by Penny Sansevieri | May 15, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesI have a new book out this week called How to Revise and Re-Release Your Book and I wrote it because rebooting books is kind of a big deal right now – especially if your goal is to sell more books. There are lots of reasons revising and...
by Penny Sansevieri | Mar 26, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesAmazon is always changing things up. And that’s why it’s important to always be watching for what’s new. Especially if we’re in book marketing mode (and aren’t we always?), making the most of Amazon is a great way to spend your...
by Penny Sansevieri | Feb 19, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesEveryone wants more exposure on Amazon. And understandably. Exposure drives book sales. But, as we seek more exposure, don’t spend all of your time focusing on great keywords. Why? Because, yes, although keywords are important, critical even,...
by Penny Sansevieri | Feb 12, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics, Getting More Book Reviews
Reading Time: 6 minutesJune 2018 Update: We’ve shared updated information about Amazon reviews disappearing since this original post published — click here to learn more. You’ve no doubt been hearing the news that Amazon is, once again, pulling reviews....