by Penny Sansevieri | Nov 26, 2020 | Book Marketing Basics
Reading Time: < 1 minuteRomance is a unique market, which means figuring out how to sell self-published books to these readers requires super unique and clever strategies. We know the category is popular and cluttered, but your readers are also veracious! They read...
by Penny Sansevieri | Nov 24, 2020 | Book Marketing Basics
Reading Time: 5 minutesThe holidays present so many opportunities for love, appreciation… and book marketing for self-published authors! Now more than ever, consumers plan to shop early and online for holiday gifts – in fact, a recent report showed that 40% of...
by Penny Sansevieri | Nov 20, 2020 | Book Marketing Basics
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
by Penny Sansevieri | Nov 5, 2020 | Book Marketing Basics
Reading Time: < 1 minuteThere’s been a lot to distract us this year but hopefully, you’re still tracking ideas for how to market a self-published book for holiday sales! If you haven’t started planning your holiday sales, it’s crunch time. And while there will...
by Penny Sansevieri | Mar 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 3 minutesIn nearly 20 years in this book marketing business, I’ve been asked how to get your book noticed on Amazon more times than I can count. But the reality is, I still get surprised! Some books that you’d swear are a sure thing, never take...