by Penny Sansevieri | Sep 29, 2017 | Book Marketing Basics
Reading Time: 3 minutesAs an indie author you have numerous avenues for getting your book published in today’s market. But when I go to writer’s conference I’m still hearing that getting a publisher is the industry Holy Grail. But what many authors don’t realize is...
by Penny Sansevieri | Sep 22, 2017 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesAs an indie author you have full control over your success and failure – which should be both daunting and liberating! Part of focusing that control should include your social media activity, because it’s key to building your brand and your fan...
by Penny Sansevieri | Jun 22, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesPeople often ask me what Amazon Optimization entails. And I tell them that when I do it for an author, I look at things like their keywords and their categories. But also, I look at the real estate that Amazon has given each book. Because in 90%...