by Penny Sansevieri | Jun 5, 2018 | Book Marketing Basics
Reading Time: 4 minutesHave you ever glanced at the back of a Publishers Clearing House sweepstakes mailing? There are about 3,000 words in four-point type about liability, probability, and eligibility. Did you know that the laws that require that microprint apply to...
by Penny Sansevieri | May 24, 2018 | Book Marketing Basics
Reading Time: 8 minutesWhen it comes to selling more books, a lot of authors and publishers like to point to “discovery” as being the program. And by discovery I mean: getting your books seen. The problem with that statement is that it’s not really true. Discovery is...
by Penny Sansevieri | Apr 25, 2018 | Bestseller Essentials
Reading Time: 7 minutesA book marketing company can definitely help you take your author brand and your platform to the next level. Maybe your sales are lackluster, perhaps you’re just running out of time to market your book, or let’s face it – we’ve all had to admit...
by Penny Sansevieri | Mar 30, 2018 | Book Marketing Basics
Reading Time: 3 minutesI’ve had a lot going on recently. Lots of great changes and new books coming out, so I’ll be honest – I’m pumped – and I’m in the mood to talk book marketing truth bombs. In case you haven’t noticed, the market is cutthroat. And I’m done with...
by Penny Sansevieri | Mar 16, 2018 | Book Marketing Basics
Reading Time: 3 minutesBelieve it or not, as an indie author you need to also be a brand. If you want to sell books in a publishing climate that’s pumping out 4500+ new titles a day, your author brand is the only thing you can guarantee will separate you from everyone...