by Penny Sansevieri | Jul 20, 2021 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesI talk a lot about online book marketing strategies that work – but what doesn’t work? What is a time waster? Well, as it turns out – a lot of online book marketing really is a time suck and doesn’t move the needle on book sales. Let’s look at a...
by Penny Sansevieri | Mar 25, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesNow is the time to focus on how to market a self-published book while so many of us are home and looking for something to keep us busy. Entertainment needs are at an all-time high. Also consider this: most (if not all) TV shows and movies have...
by Penny Sansevieri | Oct 11, 2018 | Book Marketing Basics
Reading Time: 5 minutesI just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going...
by Penny Sansevieri | Sep 19, 2018 | Book Marketing Basics
Reading Time: 6 minutesDiscount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I...
by Penny Sansevieri | Jul 18, 2018 | Bestseller Essentials
Reading Time: 4 minutesAn updated post has been written for this topic, you can find it here! If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not an aspect of your book marketing strategy to take...