by Penny Sansevieri | Jun 24, 2020 | Podcast for Authors
Reading Time: 3 minutesThere is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be...
by Penny Sansevieri | Jul 17, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesIt’s hard to get your book out there, I know this first hand, and you get desperate to come up with book promotion ideas to solve all your problems. When my first book published 18 years ago, I was terrified. One night I had a dream that my book...
by Penny Sansevieri | May 8, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 9 minutesBook promotion has changed a lot over the years, as have the author marketing strategies companies offer. Part of the reason for that is due to the surge of books that we see everyday in the marketplace. We know from experience that not only...