by Penny Sansevieri | May 6, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 2 minutesLaunching a book is a lot of work, and it can be insanely stressful! That’s why I loved this particular meme and thought most of you would get a good laugh out of it. But in all seriousness, I know book sales keep some of us up at night and...
by Penny Sansevieri | Dec 15, 2020 | Bestseller Essentials, Book Marketing Basics
Reading Time: 10 minutesI think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who...
by Penny Sansevieri | Nov 10, 2020 | Bestseller Essentials
Reading Time: 4 minutesWe’re going to talk about how to announce a book release in today’s post on the Author Marketing Experts blog. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you...
by Penny Sansevieri | Nov 21, 2019 | Book Marketing Basics
Reading Time: 9 minutesEvery author makes book marketing mistakes, even the successful ones, because to some degree, mistakes come from trying something new – which I encourage authors to do. But I can save you a lot of grief by giving you my list of the most...