by Penny Sansevieri | Jun 5, 2020 | Podcast for Authors
Reading Time: 4 minutesI often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving...
by Penny Sansevieri | Jul 16, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 6 minutesI get this question a lot, authors asking for book promotion ideas and guidelines for timing their prep work and marketing prior to the book’s release. It’s a valid concern, because most, if not all, book marketing blogs and books will...
by Penny Sansevieri | Apr 4, 2018 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 6 minutesIn the ongoing effort to sell more books in a saturated market, more and more authors are competing for book bloggers’ attention, and this means you’ve got to really step up your game when it comes to reaching out to them for publicity. And...
by Penny Sansevieri | Nov 22, 2017 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 4 minutesEvery once in a while, I’ll talk to an author who says, “I have enough book reviews,” so they don’t want my help in that area of their book marketing. But I can tell you that 99% of the time, they’re wrong. If you don’t need any more reviews for...
by Penny Sansevieri | Oct 23, 2017 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 4 minutesBook reviews are the ultimate word of mouth and getting more reviews should always be a cornerstone of your book marketing plan as an indie author. A 2017 Nielsen survey reported that the vast majority (more than 80%) of Americans seek...