by Penny Sansevieri | Apr 8, 2021 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesI don’t usually post book marketing inspirational stuff, but I feel like every now and again we could all use a shot in the arm (a little vaccine pun there) of motivation. And a reminder to refocus to help us achieve our goals as a...
by Penny Sansevieri | Mar 16, 2021 | Author Branding, Book Marketing Basics
Reading Time: 6 minutesWhen it comes to how to sell books, there are a lot of things authors do right. But there are also a lot that authors do wrong. Some of this isn’t always obvious (like point #1 below on author branding), but some of it is (like getting your book...
by Penny Sansevieri | Sep 13, 2017 | Book Marketing Basics
Reading Time: 4 minutesBuilding a website should be a cornerstone of your book marketing, but it’s quite another accomplishment to get Google to notice it. SEO rules have changed so much over the last few years, it’s hard to keep track of what’s really going to get...