by Penny Sansevieri | May 4, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesYour author platform relies heavily on a social media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting your stride as a successful author with a dedicated following. So when it comes to...
by Penny Sansevieri | Apr 29, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesBuilding up your author platform can take time. But if you are intentional about how you factor it into your book marketing plan, it can be quite effective. Social media is huge right now and, when done properly, it can be a great asset for...
by Penny Sansevieri | Mar 11, 2021 | Author Branding, Book Marketing Basics
Reading Time: 4 minutesHow to Improve Your Author Platform With a Successful Newsletter is a recap of “How to Create and Maintain a Successful Newsletter,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion...
by Penny Sansevieri | Mar 9, 2021 | Author Branding, Book Marketing Basics
Reading Time: 8 minutesSomething we rarely talk about when it comes to your book marketing plan, is our mindset. And I’m not talking about the power of positive thinking (though that’s important) or setting long and short-term goals (that’s great, too). But...
by Penny Sansevieri | Aug 21, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesBeing a successful author is so much more than writing a good book, so I’ve pulled together a short list of book marketing strategies that really determine if you’re set up for success, or if you have a few tweaks to make in your approach. In...