by Penny Sansevieri | Nov 6, 2019 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesWhen we look at how to market a book, we know this for sure: Amazon is a great place to list your book – but it requires some work. A focused effort to stand out on the site itself, amidst all the other noise, but also keeping readers on your...
by Penny Sansevieri | Aug 27, 2019 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 6 minutesI want to cover how to market your book with Author Central because I’m a HUGE fan of free book promotion strategies. When was the last time you gave your profile some love? For most indie authors, the answer is “not recently.” And, if you...
by Penny Sansevieri | May 8, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 9 minutesBook promotion has changed a lot over the years, as have the author marketing strategies companies offer. Part of the reason for that is due to the surge of books that we see everyday in the marketplace. We know from experience that not only...
by Penny Sansevieri | Mar 27, 2019 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 9 minutesWe always talk about Amazon Optimization – keywords, and categories, and while all of this is important one of the biggest overlooked area on Amazon is your Amazon Author Central Page. And now it’s Spring and as we begin to shake off the winter...
by Penny Sansevieri | Feb 20, 2019 | Amazon Updates & Marketing Tips
Reading Time: 4 minutesMarketing your book can be complex, and I totally understand how frustrating it can be, but Amazon is the one area you can’t skimp on in today’s retail landscape so I want to address the most common complaints I get in hopes it will put you on...