by Penny Sansevieri | Nov 2, 2021 | Book Marketing Basics
Reading Time: 3 minutesA lot of authors hire out book marketing services not just because they don’t know how to do the work, but because they’re also strapped for time. But what if you have the time, or don’t have a lot to invest yet, what do you do? Ideally, you’d...
by Penny Sansevieri | Oct 19, 2021 | Amazon Updates & Marketing Tips
Reading Time: 3 minutesWhen it comes to Amazon book promotion, we talk a lot about keywords – but not as much about book categories. But they’re equally important because book categories are the “shelving” of your book. Think of when you walk into a bookstore...
by Penny Sansevieri | Mar 25, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesHow to Market a Book While Keeping up With Amazon’s Recent Changes is a recap of “Changes to Amazon That Affect Your Search and Keyword Choices,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper...
by Penny Sansevieri | Feb 20, 2019 | Amazon Updates & Marketing Tips
Reading Time: 4 minutesMarketing your book can be complex, and I totally understand how frustrating it can be, but Amazon is the one area you can’t skimp on in today’s retail landscape so I want to address the most common complaints I get in hopes it will put you on...
by Penny Sansevieri | Mar 26, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesAmazon is always changing things up. And that’s why it’s important to always be watching for what’s new. Especially if we’re in book marketing mode (and aren’t we always?), making the most of Amazon is a great way to spend your...