I hear it all the time. You think you have to run display ads for your book marketing and publicity plan to succeed. I’m here to tell you that is simply not true! Ads often go wrong and are run mostly for the wrong reasons. And sadly, there are book marketing and...
Whether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of times, when I talk to...
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