by Penny Sansevieri | Mar 19, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 12 minutesIt’s always tricky to find great content to post to Facebook, and with their new algorithm change, it’s now even harder. But it doesn’t have to be. Facebook’s changes are all based on follower engagement and not being too salesy. One of the...
by Penny Sansevieri | Feb 9, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 3 minutesVideo is everywhere and it’s the next wave in book marketing so if you want to sell more books you’ll have to get over your fear of video (it’s real, I have it, I’m with you) and get on board with a YouTube marketing plan. Because what sets...
by Penny Sansevieri | Jan 15, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 7 minutesLate last year, Facebook rolled out a big algorithm change, which scared a lot of authors. It sank a lot of pages in terms of visibility, changed how authors sell more books and book marketing goals in general. The thing is, while social media...
by Penny Sansevieri | Nov 6, 2017 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesYou’re an indie author, which means you’re also a consumer. It’s hard to drive anywhere without seeing the golden arches looming around one corner or another, isn’t it? Same for Starbucks, and the list goes on. These stores have two things...
by Penny Sansevieri | Sep 22, 2017 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesAs an indie author you have full control over your success and failure – which should be both daunting and liberating! Part of focusing that control should include your social media activity, because it’s key to building your brand and your fan...
by Penny Sansevieri | Aug 18, 2016 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesEven though Instagram is fairly new, it’s still hard to remember a time when we didn’t have this social media site. Part of the reason for this is its staggering growth. In 2012 when Instagram was acquired by Facebook, it had 100 million active...