by Penny Sansevieri | Nov 5, 2024 | Social Media for Authors
Reading Time: 5 minutesA lot of authors have strong feelings about Goodreads, but no matter where you stand, the reality is the platform is owned by Amazon and having a solid profile, pushing for reviews and ratings, and running giveaways to get books in hands are a...
by Penny Sansevieri | Feb 6, 2024 | Social Media for Authors
Reading Time: 8 minutesTime is a precious commodity, and social media can be a big stumbling block for a lot of authors. Many of you are reevaluating the role of social media in your marketing strategies, as the impact often falls short of expectations. The dream of a...
by Penny Sansevieri | Nov 21, 2023 | Social Media for Authors
Reading Time: 4 minutesSocial media is a great way to reach a broader audience, but let’s face it, some social media marketing can be flat-out confusing and a time drain. In the ever-evolving realm of book promotion, authors must not only craft compelling stories but...
by Penny Sansevieri | May 16, 2023 | Social Media for Authors
Reading Time: 5 minutesSocial media marketing for authors can be really lucrative in terms of branding and platform development, but with so many options available, it can be overwhelming to try and figure out how to spend your time, and what kind of content to focus...
by Penny Sansevieri | Mar 14, 2023 | Social Media for Authors
Reading Time: 5 minutesWith all the talk around TikTok these days, it’s easy to forget the power of Instagram for authors. And with over one billion monthly active users, it can’t be discounted. I really like Instagram for a variety of reasons. First off, we also...
by Penny Sansevieri | Feb 7, 2023 | Social Media for Authors
Reading Time: 4 minutesIt’s hard to go to any publishing event, or read any news piece on the industry and not find some reference to BookTok which began its rise on TikTok in August of 2020. Not only had BookTok become an online sensation, the recommendations in this...