What We Really Think About Social Media Advertising
Reading Time: < 1 minuteSocial media advertising is a staple in many authors’ DIY marketing plans, but when is it not beneficial? And how do you if you’re just missing the mark, or wasting your time completely? Our goal for this episode is to have an...
More Changes to Amazon Book Reviews
Reading Time: < 1 minuteYes, we said more changes to Amazon book reviews. The company is on a roll lately with the changes that are impacting authors and in this episode we unpack some recent changes to book reviews and everything you need to know to navigate the...
The New Category Changes on Amazon
Reading Time: 2 minutesAmazon is constantly refining how readers discover books, and its latest changes point to one clear goal: making it easier for shoppers to find exactly what they’re looking for. While many authors focus on algorithms, keywords, or...
“Doing Marketing” Versus Building and Growing Your Brand
Reading Time: < 1 minuteIt feels great to check marketing chores off your to-do list, but how do you know if what you’re doing is really worth your time? Are you really growing your brand in a way that will lead to sales? Focused and strategic marketing...
Summer Promotion Ideas for Books Written for Kids and Teens
Reading Time: < 1 minute Despite what the “vibe” might be out there these days, parents are still really committed to reducing screen time for their kids, especially over summer break! If you’ve written a book for independent readers,...
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