Using Book Awards and Contests to Maximize Your Exposure
Reading Time: < 1 minuteWe love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d...
What is a Soft Launch Exactly and Should You Do One?
Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
Book Distribution Finally Demystified
Reading Time: < 1 minuteThere’s a lot of confusion around book distribution, and the terminology can be really confusing. So much has changed in recent years and a lot of what authors think they understand about distribution has antiquated ties to what it...
5 Reasons Your Amazon Ads Aren’t Working
Reading Time: < 1 minuteAmazon ads are super complex, and not because they’re impossible to figure out, but more because there are just so many aspects to understand before you can begin to sort out how they all work together to create a strategy that’s...
Tips for Setting a Budget for Your Book Marketing
Reading Time: < 1 minuteWe get it, it’s hard to know what to spend on book marketing! What’s a reasonable budget? How do your goals affect the kinds of firms you should be talking to and the quotes you should expect to get? There’s no right or...
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