by Penny Sansevieri | May 25, 2023 | Podcast for Authors
Reading Time: < 1 minuteAmazon ads are super complex, and not because they’re impossible to figure out, but more because there are just so many aspects to understand before you can begin to sort out how they all work together to create a strategy that’s...
by Penny Sansevieri | May 18, 2023 | Podcast for Authors
Reading Time: < 1 minuteWe get it, it’s hard to know what to spend on book marketing! What’s a reasonable budget? How do your goals affect the kinds of firms you should be talking to and the quotes you should expect to get? There’s no right or...
by Penny Sansevieri | May 11, 2023 | Podcast for Authors
Reading Time: < 1 minuteBook formats are often not talked about enough until it’s too late, or more accurately, until the options and missed opportunities cause a lot of stress and anxiety. Too many authors actually end up limiting their sales potential by...
by Penny Sansevieri | May 4, 2023 | Podcast for Authors
Reading Time: < 1 minuteIs there such a thing as the perfect book release? Actually yes, but it’s not what you think! Too often authors get caught up in having ALL the pieces in place for a book release, but it’s not about having everything ready on...
by Penny Sansevieri | Apr 27, 2023 | Podcast for Authors
Reading Time: 2 minutesWe realize this industry is full of authors with a range of abilities. We don’t all have the same computer savvy, some of you may feel you’ve earned the right to not jump on every trend, and hell, maybe some of you just aren’t interested! We get...
by Penny Sansevieri | Apr 20, 2023 | Podcast for Authors
Reading Time: < 1 minuteWe keep repeating ourselves because authors don’t do it enough, but promoting locally is one of the best ways to start securing media opportunities, and your local exposure is one of the best tools for securing bigger, national-level...