The New Category Changes on Amazon
Reading Time: < 1 minuteAmazon has done it again! They dropped some category changes that have sent the industry into a tailspin! Amy and Penny will unpack all the things related to category changes on Amazon category changes and how they will impact your book...
“Doing Marketing” Versus Building and Growing Your Brand
Reading Time: < 1 minuteIt feels great to check marketing chores off your to-do list, but how do you know if what you’re doing is really worth your time? Are you really growing your brand in a way that will lead to sales? Focused and strategic marketing...
Summer Promotion Ideas for Books Written for Kids and Teens
Reading Time: < 1 minute Despite what the “vibe” might be out there these days, parents are still really committed to reducing screen time for their kids, especially over summer break! If you’ve written a book for independent readers,...
Using Book Awards and Contests to Maximize Your Exposure
Reading Time: < 1 minuteWe love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d...
What is a Soft Launch Exactly and Should You Do One?
Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
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